Founding Growth

About Orthogonal

Orthogonal (YC W26) is building the infrastructure layer for AI agents to discover, access, and pay for APIs. We're starting with go-to-market, the APIs that power outbound, enrichment, and growth. We're two technical cofounders in San Francisco.

The Role

You'll define how Orthogonal meets the world. Build our presence, grow our developer user base, and figure out what works.

What you'll do

• Create demo videos, tutorials, and content that show developers what they can build with Orthogonal
• Design and run growth experiments: content, communities, partnerships, social, SEO
• Build example projects and demos using our tools and AI
• Talk to potential customers and partners
• Track growth metrics; double down on what works
• Establish distribution through developer communities, influencers, and partner channels
• Help build our self-serve/PLG motion

Who you are

• Builder mentality, you make things, not just plans
• Comfortable using AI tools to create content, demos, and lightweight apps
• Good design eye, you know what looks good and what resonates
• Strong communicator who can make technical products feel simple
• Self-directed. You own your work.
• Interested in AI agents, APIs, and developer tools

Nice to have

• Built or grown a social following
• Launched side projects or products that got traction
• Active in online communities (Reddit, Discord, Hacker News, Product Hunt, X)
• Experience with SEO/content marketing
• Comfortable on camera

Details